Keyword: product differentiation
Extreme Image Makeover (6/22/2006)
The successful emergence of once-slighted digital cameras has reshuffled the cast of major players in the photography business.
Keywords: competition, complementary goods, digital cameras, disruptive technology, film cameras, flash memory, Fuji, Kodak, Konica Minolta, photography, product category, product differentiation, Sony
Shadow Branding (6/22/2006)
Store brands gain competitive advantage by free-riding on name brands’ brand recognition and R & D.
Keywords: counterfeiting, house brands, name brands, oligopolistic competition, private labels, product differentiation, shadow branding, store brands, Wal-Mart, Walgreens